Pay Per Click

Over 11 years spent crafting campaigns in the B2B sphere, and having honed skills and drilled down to the bare roots of what makes digital marketing for B2B unique. It's time to share that experience and knowledge by making your campaigns successful.

PPC campaign strategy

Search and Display ads

Budget and spend forecasting

Convert new users into leads

Highly targeted

Find the right people who want to engage with your business.

Manage ROI

Your budget can and should be used wisely to drive your ROI.

Global audience

Drive traffic from across the world and make your enterprise global.

Build pipeline

Drive the right leads to your business and grow you sales team's pipeline.

Why your digital marketing needs PPC

Google PPC

Google Pay-Per-Click (PPC) advertising allows businesses to create ads that appear on Google search results. Advertisers pay when users click on their ads. Customers can target a vast audience, reach potential customers actively searching for their products or services, and control their advertising budget effectively, leading to increased website traffic and potential conversions.

Bing PPC

Bing PPC is a similar advertising model to Google PPC, but the ads are displayed on the Bing search engine. Customers can expand their reach to a different search engine audience, potentially reaching a unique set of users. This diversification can lead to increased visibility and conversions.

Google vs Bing PPC

Google and Bing are two major search engines that offer Pay-Per-Click (PPC) advertising platforms. Customers can benefit from understanding the differences and advantages of advertising on Google and Bing. This knowledge can help them make informed decisions about where to allocate their PPC advertising budget, considering factors like audience reach, cost, and competition on each platform. It allows them to optimize their advertising strategy for the best possible results based on their specific goals and target audience.

PPC Search Ads

PPC Search Ads refer to text-based advertisements displayed on search engine results pages, such as Google or Bing, that advertisers pay for when users click on them. This form of advertising allows customers to target specific keywords and search queries, ensuring that their ads are shown to users actively looking for their products or services. It can result in highly relevant traffic and a higher likelihood of conversions.

PPC Display Ads

PPC Display Ads are graphical or visual advertisements that appear on websites, apps, and other online platforms, and advertisers pay when users click on them. Display ads can be highly visual and engaging, helping customers to build brand awareness and reach a broader audience. They can be effective for both direct response and brand building, leading to increased exposure and potential conversions.

Customer success stories

Lorna Charlish

Director and co-Founder, Digital Radish ABM Agency

"HH helped us grow and scale our clients' SEO and Websites to a whole new level! Will highly recommend."

Des Martin

VP of Marketing, Outlier Ventures (ex. Brave Browser)

"Heinrich planned and executed our successful Web3 digital strategy in a complex market environment."

Your FAQs

1. is PPC Expensive?

You control your minimum and maximum spend, so PPC can be managed to work with your budget. There are minimum spend quantaties that would be desirable for your campaign to be more successful, but there isn't a specific or set amount that you must spend.

2. How does Pay-Per-Click work?

PPC means you bid on keywords to display your ads. There is no specific amount you must spend, you are free to bid as much or as little as you want. Each bid is taken into account and analysed on various elements such as spend amount, ad relevancy, and your business offering. If your big is lower than someone else but your advert is more relevant, your ad will be shown first.

3. Will you set it all up and manage it?

Yes! From the keyword research to advert setup and account management, everything will be done by me and with as much involvement as you want. All that is required is a connected credit card which you can remove or limit at any moment, and a direct line of approval for content changes.